CHILDREN'S MUSIC: THE NEW TARGET MARKET
BestChildrensMusic.com gives the target an equal chance

Lake Bluff, IL (September 15, 1999) -- Your young children ages one to nine have entered the world of consumer segmentation. They are the newest target market in the multi-million dollar field of children's music.

"The market is exploding daily with new product and the question of how do parents and teachers know what to choose from becomes critical" music educator Fred Koch said.

Koch, creator of BestChildrensMusic.com, is a music columnist for Chicago Parent magazine who specializes in children's music, an award-winning music educator, a children's music songwriter and musician who has opened for the likes of Eric Clapton, The Turtles and Sly and the Family Stone.

"I've studied music all my life and have understood for years the impact of music on this age group. That's my job as a music educator but it sure hit home when I saw how music affected my young son," Koch said.

With all the favorable press music has been receiving, parents are willing to spend big bucks in this arena. Koch knows "there are many places online right now selling CDs that boast about their large selection. That's fine, but we boast about the quality of our recommendations. There is a huge difference."

Koch's experience in music education and the music industry provides him with the expertise to not only pick and choose children's music from the major record companies but also from the small independent record labels. Koch emphasizes, "just because they are small doesn't mean quality and content are shortchanged. In fact, some of the best productions come from the small labels."

"It is BestChildrensMusic.com's mission to uncover these gems and make them available to parents and teachers," Koch said.

Asked to tell why people should visit his site first, without hesitation Koch said, "First they will have me, my experience and my integrity. Then they will save time, have access to a very select catalog of music and be able to buy with confidence thus not wasting money on a purchase that looked good in the store only to find out it wasn't what they thought."

Koch said he is posting his Chicago Parent review columns at BestChildrensMusic.com so visitors can read up on the array of children music CDs and get a flavor of his thinking.

"Visitors will get to know me and come back over and over before they purchase a music CD for their children," Koch said. "I don't claim to be the champion or guardian for every children's issue but I know children's music and I want every parent to be 100% confident that I will work as hard for their children as I do for mine."